When I’m in the comfort of my own home and want to look something up, I’ll use my Mac. In fact, I’ll take the time to fix me a drink, turn on iTunes and carefully peruse all of Google’s viable results. It’s a calming, casual experience.
But let’s be honest. I’m able to do that as often as I’m afforded the opportunity to wash and wax my Jeep by hand, rather than running it through the automatic car wash.
The more plausible-scenario has me darting from an office chair, one arm through a jacket sleeve and the other fiddling through my mobile device, looking something up by pure necessity rather than choice at that point. I get the sense that I’m not alone, there.
Gadgets are being created one after another, to continue simplifying our lives. Yet, we continue to fill those saved minutes with more places to be and additional things to do, leaving our society regularly on the move.
And because of that, we use our mobile devices to look up information when we’re on-the-go and headed somewhere, needing a location or product information right there and then before it’s too late. So you better make what we’re looking for quick and easy to find. Chances are, I only have five minutes to find, decide and get to your restaurant. Do you want to make the cut or not?
Or maybe my connecting flight has been canceled and I’m stuck in Wichita for the night. Is your hotel a mobile click away while I’m trying to figure out my luggage situation? It better be or I’m going to carry on to the one that is.
The important thing to remember is that what’s appropriate for your regular website isn’t necessarily so for your mobile site. The bells and whistles that will bring people to your wired site are the very same things that would drive people away from your mobile site. Once you figure that out, you’ve just taken one giant step toward winning the battle on both fronts. So what is the purpose of your mobile presence?
Bruce is a Mobile Media Specialist at Roll Mobile. He is a lover of good music, bad puns and ugly sweater vests. Want to learn more about adding mobile components to complement your existing marketing strategies? Or have a BLOG@ROLL topic you’d like us to explore?
Contact bruce@whyroll.com or on Twitter via @RollMobile.