Roll Mobile president Sara Santiago spoke with Milwaukee Public Radio (WUWM 89.7FM) recently about the fast-changing world of mobile marketing, and what it means not only to our industry, but to any business with a web presence.

From the struggles in changing people’s notion that mobile is simply about making sure “There’s an app for that,” to widening that view and making sure their web presence is mobile-friendly enough that a broader audience can access the brand and even respond back via social media.

There’s a mobile strategy for that. And that’s just part of what we can help brands and their traditional agencies do.

Listen to the full interview here!