Time to saddle up and head to the Wisconsin State Fair! Before you go, hop on over to the site on your mobile device and check out State Fair Park’s new mobile website!

State Fair engaged Roll Mobile to create a mobile experience for visitors of the State Fair Park and State Fair website. The site functions as way for users to get on-the-spot access to information during and surrounding the Wisconsin summer highlight — The Wisconsin State Fair!

This year the fair runs from August 4th through the 14th, so users will be directed to Fair site during and just before those dates. During the rest of the year, the site provides information for the fairpark grounds, for both visitors and exhibitors.

For the Wisconsin State Fair site, we incorporated the State Fair’s colors and signature barn-door look and texture. The bright red colors convey that sense of good ole’ Wisconsin fair-going. We chose to place focus on today’s events when you land on the home page, and also highlight deals during and before the fair, as well as what’s new for fairgoers this year. Sheep-shearing demo? World’s Largest Cream Puff? Guinness World Record Attempt at the largest cheese sculpture? It’s all here.

The mobile site highlights fairgoers’ two most popular areas to visit: food and entertainment, with an additional food-on-a-stick and cream puff area – of course! Each section that you click on leads you to a listing of all the times and dates that particular feature is appearing during the fair, so you can start planning your next trip before you finish your current one.

One feature we’re sure will get a lot of use is the Google maps overlay onto the State Fair Park map. This allows you to view buildings relative to the map for a multi-dimensional view of the fair park. Additionally, when clicking through from a food or entertainment listing, a pin will mark the map to show you exactly where you want to be.

Are you attending the Wisconsin State Fair this year? Who and what will you see?